The Huffington Post reports William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier.
In a new 30-second TV spot set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge's railing.
"Save yourselves – some money," he says, handing his cellphone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion, real and computer-generated, follows.
"I'm in grief mode," a droll Shatner said by phone Wednesday. "It's not the first time I've had an iconic character die off."
More here
I’m kinda sad about the whole thing. Those Priceline spots always made me smile no matter what mood I was in.
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