This in not a real photo. It’s a an ad campaign to sell clothes. Now, the purposes these have to be same sex images kissing is beyond me.
The Blaze
Advertisement campaigns are all about nabbing peoples’ attention. This is precisely the reason why many companies utilize sex appeal, among other stimulating imagery, to try and attract prospective clients and consumers. It may also be the reason that Benetton, an Italian clothing and retail company, has launched “Unhate,” a new ad campaign that includes billboards showing unlikely political and religious leaders engaging in bizarre (and fake) lip-locks.
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Ad campaigns like this is all about the shock value. But, does it really sell more clothes?
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