I'M A Celebrity stars will be engulfed by 10,000 cockroaches for the launch of this year's show.
And coming face to face with the creepy crawlies won't win them a thing — because it isn't going to count as a trial.
Bosses have planned the bug-fest for today — when the celebs meet each other at a villa on the coast of Queensland, Australia.
It will be the biggest number of cockroaches ever used in one scene — and the results will be aired on Sunday when the series starts at 9pm on ITV1
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